Tessa Wardlow

Pro edition

Envelope brief.

Every addressing job that went wrong in fourteen years went wrong in one of three places: the list, the stock, or the count. This is the sheet that settles all three before a date is held, and it is the reason I have never re-written a batch at my own cost.

The list, in five columns

One column per line, in the order it appears on the envelope. I retype nothing and normalise nothing — a guessed surname is worse than a copied one, and the couple is the only person who knows which spelling is the right one.

Send it as a spreadsheet, not a PDF and not a photograph of a notebook
ColumnWhat goes in it
A — Line 1Exactly as it should appear. “Dr and Mrs Whitfield Ames”, not “ames, w”. Whatever is in this cell is what goes on the envelope.
B — Line 2Street, or “and family”, or blank. Blank cells are honoured, not filled in.
C — Line 3City, state, ZIP as one line. Two if your stock is narrow — tell me which and it stays consistent across all two hundred.
D — Line 4Country, for the six international ones. Left blank domestically rather than written “USA”.
E — NotesAnything I must not normalise: a title that looks wrong and is right, a spelling that is theirs.

Eight lines to settle

None of these is negotiable after the deposit, because all of them change the hours
LineHow it is decided
Guest countFrom the list, not from memory
Envelopes to orderGuest count + 15%, rounded up to the pack
StockNamed, and one sent for testing
HandChosen against the invitation, not against a mood board
InkSet by the test, not by preference
Return addressesYes or no — decided now, done in the same pass
In-hand dateA date; the mail date is not the same date
Deposit50%, and it holds the week

The arithmetic

Pace is measured over a batch, not over one good envelope
HandPaceRate applied
Foundational 14 envelopes an hour $4.50 each
Italic 18 envelopes an hour $4.50 each
Uncial 9 envelopes an hour $4.50 each
Textura 7 envelopes an hour $4.50 each
Copperplate 10 envelopes an hour $6.50 each

The test, in five minutes

One envelope, both inks, both nibs, written and left for an hour. What it tells you:

  • — Laser-printed or coated envelopes: ink beads and will not dry → Gouache, or a different envelope. The toner is plastic and nothing water-based sticks to it.
  • — Cotton and handmade paper: feathers along the fibre → A less free-flowing ink, a finer nib, and a test on the spare sheet before the first real one. Beautiful stock, and it is the reason spares exist.
  • — Dark or black stock: ink disappears into it → White gouache mixed to single cream, remixed every twenty minutes because it settles. Costs about a third more in time and I quote it that way.
  • — Vellum, glassine, translucent: rejects water-based ink entirely → Gouache again, or an entirely different plan. Test first — this is the one that surprises people who have chosen a beautiful vellum wrap.
  • — Metallic and pearlescent finishes: ink sits on the coating and rubs off → Sand the coating (no), or accept a slightly heavier gouache line. Always tested, never assumed.