The Bellwether Blazer
Deadstock wool
$390
Founder & designer · Spring/Summer 2027
The same coat carries two honest prices — the Spring/Summer 2027 line sheet.
Every DTC fashion site prints one number — what a shopper pays. That's correct for a shopper, but it isn't the document a boutique buyer needs to do their job: a line sheet, with a wholesale price and a suggested retail price stated side by side, from the same garment. This page is that line sheet, not a lookbook with a wholesale inquiry buried in the footer.
“A wholesale price isn’t a discount off the real price. It’s the number a store needs to survive being a store — rent, staff, markdowns. Printing both numbers on the same page is just telling the truth about what a boutique actually pays for.” — Amara Adeyemi
First time buying wholesale?
How to read this line sheet
Six terms, defined once, used consistently in every table below.
- MOQ
- Minimum order quantity — the smallest number of units you can order per colourway, per style. Below the table, that number is 2 or 3 depending on the style.
- Colourway
- A style’s available colours for a given season. Two blazers in the same cut but different colourways are the same style number, not two styles.
- Size run
- The full span of sizes a style ships in — 00 through 16 across this line sheet. A buyer orders the MOQ spread across the run, not the MOQ in one size.
- Delivery window
- The season slot a style ships in. This line sheet has two: Delivery 1 and Delivery 2, each with its own order-cutoff date and ship date.
- Pre-book vs. at-once
- A pre-book order is for goods still in production, placed against a future delivery window. An at-once order ships from stock already on hand. Every style below is a pre-book; reorders on the two carryover bestsellers (the Bellwether Blazer, the Cortlandt Trouser) ship at-once from Delivery 1 stock.
- Keystone
- The standard 2.0–2.2× markup a retailer applies to a wholesale price to set their own shelf price. Adeyemi Studio publishes both numbers on this line sheet, computed from one keystone ratio — see the line sheet below.
The spine of this page
The Spring/Summer 2027 line sheet
Eight styles, grouped by delivery window. Every style is a pre-book against production — see pre-book vs. at-once above.
How the two prices are computed
SRP below is wholesale × 2.1, rounded to the nearest $5 — Adeyemi Studio's own stated keystone ratio, inside the 2.0–2.2× industry band (RepSpark, AIMS360, Wearview). Change the wholesale price and the SRP moves with it: both numbers are computed from one figure, never typed twice.
| Style # | Name | Colourways | Fabric | Size run | Wholesale | SRP | MOQ |
|---|---|---|---|---|---|---|---|
| Delivery 1 · Ships mid-January 2027 · Order by November 15, 2026 | |||||||
| AS-SS27-101 | The Bellwether Blazer | Ecru Ink Navy | Deadstock wool | 00–16 | $185 | $390 | 3 |
| AS-SS27-104 | The Cortlandt Trouser | Stone Ink Navy Espresso | Deadstock wool | 00–16 | $98 | $205 | 3 |
| AS-SS27-107 | The Mercer Wrap Coat | Camel Charcoal | Deadstock wool | 00–16 | $240 | $505 | 2 |
| AS-SS27-110 | The Ludlow Vest | Ink Navy Ecru | Deadstock wool | 00–16 | $76 | $160 | 3 |
| Delivery 2 · Ships mid-March 2027 · Order by January 15, 2027 | |||||||
| AS-SS27-201 | The Delancey Cropped Blazer | Espresso Stone | Deadstock cotton twill | 00–16 | $172 | $360 | 3 |
| AS-SS27-204 | The Orchard Wide-Leg Trouser | Ink Navy Ecru Camel | Deadstock cotton twill | 00–16 | $104 | $220 | 3 |
| AS-SS27-207 | The Rivington Wrap Coat | Charcoal Camel | Deadstock wool | 00–16 | $228 | $480 | 2 |
| AS-SS27-210 | The Essex Shirt-Jacket | Ecru Stone | Deadstock Tencel-blend | 00–16 | $138 | $290 | 3 |
The rest of the deal
Wholesale terms
The numbers above the fold everywhere else in fashion wholesale, stated once here instead of discovered after an account is approved.
| Opening minimum | $750 |
|---|---|
| Reorder minimum | $350 |
| Payment terms | 50% deposit due at order confirmation; balance invoiced net 30 from ship date. |
| Markdown & returns | No markdowns inside the first 90 days from ship date. After 90 days, markdown timing is the retailer’s call — Adeyemi Studio does not chargeback for it. Defective or mis-shipped goods only, reported within 14 days of receipt. No returns for slow sell-through. |
| Ship from | New York, NY 10018 — FOB shipping point, buyer arranges freight. |
“Most line sheets I get are a PDF that goes stale between market week and the actual PO. Amara’s is the same page I can pull up the morning I’m writing the order — same numbers, no surprise when the invoice lands.” — Dara Whitfield, buyer, Bellwether & Rye
Current stockists
The line as it's actually carried today — not a projection.
- Bellwether & Rye Brooklyn, NY
- Maison Cole Chicago, IL
- The Fitting Room Austin, TX
- Percy Lane Portland, OR
- North & Bond Nashville, TN
- Cambridge & Vine Boston, MA
- Sable Row Washington, DC
- Larkspur Collective Los Angeles, CA
- Fern & Fold Toronto, ON
- Verve Studio London, UK
The document itself
Printable line sheet
A buyer at market week doesn't take a screenshot of a webpage — they leave with a document. This is that document, previewed below and available to download or print directly.
Every style, one size run
Sizing & grading
Every style on this line sheet ships in the same ten-size run, 00 through 16.
How grading works
Adeyemi Studio grades on a straight 1-inch increment per size step across bust, waist and hip — this studio's own stated rule, not a universal industry constant; grading rules vary house to house.
| Size | Bust | Waist | Hip |
|---|---|---|---|
| 00 | 32″ | 24″ | 34″ |
| 0 | 33″ | 25″ | 35″ |
| 2 | 34″ | 26″ | 36″ |
| 4 | 35″ | 27″ | 37″ |
| 6 | 36″ | 28″ | 38″ |
| 8 | 37″ | 29″ | 39″ |
| 10 | 38″ | 30″ | 40″ |
| 12 | 39″ | 31″ | 41″ |
| 14 | 40″ | 32″ | 42″ |
| 16 | 41″ | 33″ | 43″ |
Why deadstock, specifically
Fabric & sourcing
The deadstock story
Deadstock is mill overstock — fabric a larger house ordered and didn't use, or a run that came in short of a minimum somewhere else. Every yard on this line sheet is deadstock on purpose: it doesn't require a custom minimum yardage, which is exactly the constraint a small label kept small by choice runs into everywhere else. It isn't a sustainability badge stapled onto the copy — it's the reason a label this size can run eight styles a season instead of two.
Where it's milled
- Deadstock wool
- 78% wool / 20% nylon / 2% elastane
- Originally milled in Biella, Italy — bought as mill overstock through a NYC textile jobber
- Care: Dry clean only
- Deadstock cotton twill
- 98% cotton / 2% elastane
- North Carolina mill overstock, sourced through the same NYC jobber
- Care: Machine wash cold, tumble dry low
- Deadstock Tencel-blend
- 70% Tencel (lyocell) / 30% cotton
- Portugal mill overstock
- Care: Machine wash cold, hang dry
Garment District, on purpose
Studio & making
The studio
Amara Adeyemi designs, drapes and grades every pattern from a fourth-floor studio at 250 W 39th St, Suite 4B, New York — the Garment District, a short walk from most of the contractors and jobbers this line depends on.
The CMT contractor
Cutting, making and trimming is done by a five-person CMT shop two blocks north — not offshore, and not because offshore is wrong, but because a label this size can't yet meet most offshore factories' minimums without buying more fabric than a deadstock supply chain can promise twice.
What's cut where
Amara cuts and fits the first sample of every style herself, in-house. Grading across the full 00–16 run, cutting production yardage, and construction all happen at the CMT shop, from the same pattern.
The other customer
Shop direct
Every piece below is the same style, fabric and construction as the line sheet above, at the fixed retail price — computed from the same wholesale figure, not typed twice.
The Cortlandt Trouser
Deadstock wool
$205
The Mercer Wrap Coat
Deadstock wool
$505
The Ludlow Vest
Deadstock wool
$160
The Delancey Cropped Blazer
Deadstock cotton twill
$360
The Orchard Wide-Leg Trouser
Deadstock cotton twill
$220
The Rivington Wrap Coat
Deadstock wool
$480
The Essex Shirt-Jacket
Deadstock Tencel-blend
$290
Gated, on purpose
Apply for a wholesale account
Wholesale pricing and ordering are for verified buyers — a boutique, a department store, an online retailer or a showroom. Fill this in and Amara reviews it directly.
Wholesale account application
How an order moves
- Request access Submit the wholesale account application below — business name, resale number, buyer type.
- Review the line sheet Once approved, you’re working from the same line sheet published on this page — nothing is re-typed or re-priced for you privately.
- Submit a PO Style numbers, colourways and quantities at or above each style’s MOQ, spread across the size run.
- Confirm the deposit 50% deposit due at order confirmation — see Wholesale terms above.
- Ship at the delivery window Goods ship FOB New York at the delivery window stated on your PO — Delivery 1 or Delivery 2.
FAQ
Questions
Do you run sample sales?
Twice a year, timed to when each season’s samples come back from market appointments — announced by email to the wholesale list and on Amara’s LinkedIn, not a standing public sale.
Can I cancel or change a PO after it’s placed?
Before the delivery window’s order-cutoff date, yes — email or LinkedIn message Amara directly. After cutoff, goods are already cut against your quantities, so changes are limited to swapping colourways within the same style if fabric allows.
What’s the minimum to reorder a style already in my store?
$350 wholesale, same as any reorder — see Wholesale terms above. Reorders on the two carryover styles ship at-once; everything else is next season’s pre-book.
Trade & press
Talk to the studio
LinkedIn is fastest, email works too.