← @allanninal

Media Kit

Allan Ninal

Recipes for people who don't have time to hate cooking.

The audience

A warm, engaged home-cooking audience that actually makes the recipes. Numbers are honest and updated quarterly.

128K
Instagram followers
94K
YouTube subscribers
61K
TikTok followers
4,200
Sunday newsletter readers
7.8%
Avg. engagement rate
68%
Audience aged 25–44

Ways to work together

Sponsored recipe video

A dedicated long-form YouTube video built around your product, plus a cut-down Reel and a newsletter mention.

  • Concept + recipe development
  • 1 long-form video (8–14 min)
  • 1 vertical Reel/Short
  • Newsletter inclusion
  • Usage rights for your channels (negotiable)

Recipe development

Original, tested recipes developed for your brand or product — yours to keep, photographed and written for the web.

  • 3–5 tested recipes
  • Hero photography
  • Web-ready copy
  • One round of revisions

Social campaign

A short burst of platform-native content — Reels, Stories, and a TikTok — coordinated around a launch.

  • 2 Reels + 1 TikTok
  • 3–5 Stories with link
  • Posting calendar
  • Performance recap

Private dinners & appearances

In-person cooking demos, brand dinners, or panel appearances — Toronto-based, available to travel.

  • Menu design
  • Live demo or hosted dinner
  • Recap content
  • Travel quoted separately

Selected partners

  • Made In
  • Diaspora Co.
  • Brightland
  • Fly By Jing
  • Our Place
  • King Arthur Baking

Let's make something

Tell me about the product and the timeline — I reply to every serious inquiry within a few days.

Email about a partnership

Rates on request · Toronto, ON · EST · GMT-5