Fieldwork Studio

Process

How the work actually gets made.

No mystery, no reveal theatre. A typical engagement runs 10–16 weeks in four phases. You see real work every week, and you always know what happens next.

01

Week 1

Brief & alignment

We start by getting specific. A working session to pin down what the work has to do, who it is for, and what "good" looks like — written down, agreed, and used as the yardstick for everything after.

  • Engagement brief
  • Success criteria
  • Reference audit

02

Weeks 2–3

Research & strategy

We look hard before we draw. Competitive landscape, audience language, the constraints that actually matter. The output is a short strategy document — positioning, principles, and the few decisions that will shape the design.

  • Strategy document
  • Positioning
  • Design principles

03

Weeks 4–10

Design & iteration

The longest phase, on purpose. We work in tight loops — show early, critique honestly, refine. You see real work weekly, not a single reveal at the end. We tend to say no when a request pulls against the strategy.

  • Weekly critique cadence
  • Working design system
  • Built surfaces

04

Weeks 11–14

Hand-off & refinement

We hand back something your team can run with: documented, tokenized, and built to ship. Then 60 days of refinement so the system holds up under real use, not just in the deck.

  • Guidelines + tokens
  • Component hand-off
  • 60 days refinement

What it costs

Honest ranges, not "it depends."

  • Brand Identity

    Naming, mark, type system, color, voice. The fundamentals, treated as fundamentals — not as a deliverable to ship in 2 weeks.

    Identity engagements typically begin around $40K and run 8–14 weeks.

  • Marketing Site & Product Surfaces

    Marketing sites, app marketing pages, design systems for product teams. Built to ship, not to demo.

    Site engagements typically begin around $50K and run 10–16 weeks.

  • Creative Direction

    Embedded creative direction for in-house teams. Six-week sprints; we plug in, raise the bar, and hand back a clearer system.

    Six-week direction sprints begin at $30K. Retainers from $12K/mo.

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