Roan Whitfield

Producer, engineer, mixer · Memphis, TN · Mix slots from three weeks out · tracking days sooner

“Produced by” is four different jobs.

A producer and mix engineer in Memphis. The credit “produced by” covers everything from choosing a take to writing the song, so every record below says which of the four jobs I actually did — and the rate card charges for them separately, because they are separate work.

The four jobs

Different crafts, different rates.

WritingWrote
Split, not a fee
Melody, lyrics, chord changes — the song itself. This is the only one of the four that comes with a share of the publishing, and the only one where the credit follows the song forever rather than the recording.
ProducingProduced
Per song or per day
Arrangement, tempo, key, who plays, which take, what gets cut. The decisions about what the record IS. It is the job people mean least often and pay for most vaguely.
EngineeringEngineered
Per day
Mic choice and placement, gain, the routing, the headphone mixes, and keeping the session running so nobody is waiting on a cable. Invisible when it works.
MixingMixed
Per song
Balance, space, tone and automation across the finished multitrack. A separate craft with a separate ear, and the one most often bought as a standalone service.

An artist saying "I need a producer" means one of these four about as often as it means all of them. Working out which, before a rate is agreed, saves both sides the conversation where somebody expected a co-write and somebody else quoted for a mix.

A large analogue mixing console shot along the rows of faders and knobs, with four channel meters lit yellow and red behind them.
Mixing — the desk
A large-diaphragm condenser microphone in a shock mount behind a pop filter, in a darkened studio with a second microphone out of focus behind it.
Engineering — the room

Discography

23 records, and what I actually did on each.

Wrote
9 of 23 records
Produced
16 of 23 records
Engineered
15 of 23 records
Mixed
11 of 23 records
Every release, with the credit broken into the four jobs
Release Artist Year Format What I did
Cold Room Gospel Hattie Lowe 2025 Album ProducedEngineeredMixed
Ninth & Vance The Bellwether Four 2025 Album ProducedEngineered
Sawgrass Ondine Ruiz 2025 Single Mixed
What the River Took Hattie Lowe 2024 Single WroteProducedEngineeredMixed
Paper Streets Emory Bell 2024 Album ProducedMixed
Slow Handed The Bellwether Four 2024 EP ProducedEngineered
Marrow Vess Okoro 2024 Album Mixed
Two Rivers Callum Reyes 2023 Single WroteProduced
The Longer Way Ondine Ruiz 2023 Album ProducedEngineeredMixed
Hollow Bones Emory Bell 2023 Single WroteProducedMixed
Tinderbox Junie Marchetti 2023 EP Engineered
Fever Dream Radio The Bellwether Four 2022 Album ProducedEngineeredMixed
Quarry Light Vess Okoro 2022 Single WroteProducedEngineered
Salt of It Hattie Lowe 2022 EP ProducedMixed
Undertow Callum Reyes 2021 Album WroteProducedEngineeredMixed
Beulah Street Junie Marchetti 2021 Single Produced
Iron Season Emory Bell 2020 Album WroteProducedEngineered
Low Water Mark Ondine Ruiz 2020 Single EngineeredMixed
Kindling Vess Okoro 2019 EP WroteProduced
Dryland Callum Reyes 2018 Album Engineered
Every Third Sunday Hattie Lowe 2017 Single WroteProducedEngineered
Cane Break Junie Marchetti 2015 Album Engineered
First Position Emory Bell 2013 EP WroteEngineered

No album covers on this page. A wall of artwork tells you who I have been in a room with; the column on the right tells you what I did once I was there, and it is the only part of a discography anybody hiring should actually care about.

Three points on one song, two hundred thousand streams

Three points is $2.85.

Producers are routinely offered royalty points instead of a fee, and almost nobody publishes what a point is worth. Here it is, end to end.

  1. 200,000 streams × $0.0035 $700 A mid-band per-stream rate. It varies by platform and by country and it is never the number in a press release.
  2. Master share to the label −$385 The recording side, before anybody downstream is paid. This split is the deal, not a law.
  3. Artist share of the rest −$220 The artist is paid before the producer, out of the same pool. That order is normal and worth knowing.
  4. Producer pool remaining $95 Everything the producer points are calculated against, for the whole song, for that year.
  5. 3 points of the pool $2.85 Not a typo, and not an unusual outcome for a song with two hundred thousand streams.

Points are worth taking when a record has a real chance of being big and worth nothing when it does not, which is most records including good ones. I take fees. If you would rather pay in points I will still do the work, at a reduced fee plus points, and I will show you this arithmetic first so that neither of us is confused later about what was agreed.

Before you send a mix

6 lines, and none of them slow you down.

The most common week of wasted work in this trade is a mix engineer waiting on a re-export. Six lines, and none of them takes longer than the email asking about them would.

Sample rate and depth
48 kHz / 24-bit
Whatever you tracked at, not converted. Send me the session rate and I will match it.
Start point
Bar 1, all files
Every stem the same length from the same zero. Consolidated, not trimmed to where the part happens to enter.
Headroom
−6 dB peak
Not because it sounds better, but because a stem clipped at export cannot be un-clipped at mix.
Master bus
Bypassed
No limiter, no bus compression, no "just a little" of anything. Send the mix bus chain as a note instead and I will listen to it.
Naming
01_Kick_In.wav
Number, source, mic or DI. Twenty files called Audio 1 through Audio 20 is an hour of somebody guessing.
Reference
One rough mix
Your rough, however bad. It tells me what you were hearing, which is information no stem carries.

“He sent the rate card back with our request split into three lines and asked which one we actually wanted. We had been about to pay producer rates for what turned out to be two tracking days and a mix.”

Manager, independent label — on the first email

Open the Session Sheet →

Rates

Four jobs, four lines.

Mixing, per song

$650

Two revision passes included. Stems to the spec above, or an hour of prep is added and I will tell you before it is.

Tracking day

$540

Ten hours including setup. Engineering only; producing on the same day is the line below.

Producing, per song

From $900

Pre-production, arrangement and the decisions. Quoted after hearing a demo, never before.

Producing, per day

$780

For records where the shape is already known and it is a question of getting through the material.

Writing

A split

Never a fee. If I write on it I take a share of the publishing and we agree it in writing on the day, not after the release.

Revisions past two

$120

Recalls are cheap for two weeks and expensive after that, which is a fact about session files rather than a policy.

Common questions

Mostly about the credit.

Why break the credit into four?

Because they are four crafts with four rates and an artist saying "I need a producer" means one of them about as often as all of them. Splitting it before a number is agreed prevents the conversation where one side expected a co-write and the other quoted for a mix.

Would you take points instead of a fee?

At a reduced fee plus points, yes. Instead of a fee, no — and the arithmetic on this page is why. Three points on two hundred thousand streams is under three dollars, and I would rather show you that up front than have it discovered eighteen months later.

Do you master as well?

No. I will recommend two people and I will happily be wrong about which of them suits your record. A mix engineer mastering their own mix loses the second pair of ears that is the entire point of the stage.

What if my stems are not to spec?

I will still take them, add an hour of prep, and tell you before I start rather than after. The spec exists to save you that hour, not to refuse work.

Can you work remotely?

For mixing, always — most of it is remote. For tracking and producing, at least the first day in the room, because the decisions that matter get made by people looking at each other.

Do you have a house sound?

Yes, and you should listen for it before hiring me rather than after. The discography is deliberately not sorted by how well the records did; it is sorted by year, which makes the pattern easier to hear.

Book a session

Which of the four?

If you are not sure, say what you have and what you want to end up with — that is usually enough to work it out. Fields marked with an asterisk are required.

This demo form posts nowhere. Point site.formAction at your own endpoint.