Austin, TX · NSCA-CSCS · 8 Years · 200+ Clients Transformed

Strength.
Results.
Accountability.

Alex Rivera — Austin's results-driven personal trainer. 1:1, small-group, and online coaching built around your actual life. No templates. No shortcuts. Just a precise, personalized program and someone who shows up every session.

Book Free Consult See Programs ↓

Free 45-min consultation · No commitment required

  • 200+ Clients Transformed
  • 8 Yrs Coaching Experience
  • 4 Certifications
  • ♥ Austin, TX

About the Trainer

Hi, I'm Alex Rivera.

I've been coaching clients in Austin for 8 years. Before that, I spent three years working as a strength coach at UT Austin's Athletics Department, programming for varsity track, basketball, and swimming athletes — which gave me a deep foundation in evidence-based, periodized strength and conditioning.

My private clients are mostly busy professionals — engineers, healthcare workers, executives, parents — who have real demands on their time and energy. They don't need a rigid plan that ignores their life. They need a coach who builds the plan around their life.

I hold the NSCA's CSCS (the gold standard for strength and conditioning), the ACSM-CPT, Precision Nutrition Level 2, and an ACE Group Fitness certification. I pursue continuing education every year because the science moves fast and I owe my clients the most current, evidence-based approach available.

What I Offer

Three ways to work together.

Every format includes the same core: a personalized program, regular progress tracking, and real coaching accountability. The difference is how we deliver it.

  • 1:1 In-Person Training

    Your program, your pace

    Fully individualized training sessions at Embody Austin or your preferred location in Austin. Each session begins with a brief mobility check-in, then moves into your customized programming — strength, conditioning, or hybrid. I track every set, every rep, and adjust on the fly. Clients see the most dramatic body composition results with this format.

    All fitness levels · Adults 18+ · In Austin, TX

    • Personalized strength + conditioning program
    • Weekly nutrition guidance
    • Body composition tracking (monthly InBody scan)
    • Unlimited WhatsApp check-ins between sessions
    • Priority scheduling — early morning + evening slots
    Start with a free consult →

  • Small-Group Training

    Shared energy, personalized programming

    Pairs or groups of 2–4 train together under my direct coaching — every participant has an individualized program within the group session. You get the accountability and energy of training with others, plus the precision of a personal program. Small groups keep a tight community feel — you'll know your group members by name.

    Groups of 2–4 · Mixed fitness levels welcome · Austin, TX

    • Individual program within group format
    • Coordinated scheduling with your group
    • Monthly group progress review
    • Shared Slack channel for group accountability
    • Intro assessment for each group member
    Start with a free consult →

  • Online Coaching

    Coaching anywhere you train

    Full coaching relationship delivered remotely. I build your 12-week program in TrueCoach, you execute it at your gym (or home), and we connect weekly via video check-in. Perfect for clients who travel frequently or prefer training independently. Fully adjustable — if you're in Austin and want to do an occasional in-person session, we can layer that in.

    Any location worldwide · Self-directed trainees · All levels

    • 12-week periodized program in TrueCoach
    • Weekly 30-min video check-in
    • Precision Nutrition-based meal planning framework
    • Form review from submitted training videos
    • Adjustments every 4 weeks based on performance data
    Start with a free consult →

My Approach

The Method

Every coaching engagement follows the same three-phase framework — regardless of format. The consistency of the process is what produces consistent results.

  1. Assess

    Understand the starting point

    Every coaching relationship begins with a 90-minute Kickoff Assessment: body composition scan (InBody 570), movement screening (FMS-inspired), training history review, lifestyle audit, and honest conversation about your goals — not just what you think sounds good, but what you actually want your life to look like 6 months from now. This session shapes everything that follows.

    • 90-min Kickoff Assessment
    • InBody body composition scan
    • Movement screening
    • Goal clarity session

  2. Program

    Build the right plan

    I write your program from scratch — no templates, no one-size-fits-all. Periodized across 12-week mesocycles aligned to your goal (fat loss, muscle gain, performance, or all three). Each week is structured around your schedule, recovery capacity, and available equipment. Nutrition targets are set using metabolic data from your assessment, not generic formulas.

    • 12-week periodized mesocycle
    • Schedule-fit programming
    • Evidence-based nutrition targets
    • Progressive overload structure

  3. Transform

    Execute, track, adjust

    We train, we track, we adapt. Every 4 weeks I analyze your data (performance, body composition, energy, adherence) and adjust the program. The goal isn't to follow a plan — it's to make steady, measurable progress toward the specific outcome we agreed on in week one. Most clients hit their first major milestone within 8–12 weeks.

    • 4-week review cycles
    • Monthly body comp re-scan
    • Real-time program adjustments
    • Data-driven milestones

Ready to start?

The Kickoff Assessment is included in every coaching program.

Start with a free consultation — I'll explain exactly what your first 12 weeks would look like.

Book Free Consult

Client Transformations

Real people. Real numbers.

These are actual coaching outcomes — measured by InBody body composition scans, performance benchmarks, and client-reported quality-of-life improvements. Client names used with permission; identifying details lightly adjusted for privacy.

  • Marcus T.

    42-year-old software engineer, 9 months of 1:1 training

    38 lbs Weight Lost
    27% → 17% Body Fat
    135 → 305 lbs Deadlift PR

    “I tried every app and online program for three years. Having someone who actually knows my name, tracks my numbers, and holds me accountable changed everything.”

  • Jordan K.

    29-year-old nurse, 6 months of small-group training

    +11 lbs Lean Muscle
    4/10 → 8/10 Energy Level
    95 → 185 lbs Squat PR

    “The small-group format was perfect — I needed other people's energy but also a program that actually fit my 12-hour shift schedule. Alex made it work.”

  • Priya M.

    36-year-old marketing director, 12 months of online coaching

    29 lbs Weight Lost
    32% → 22% Body Fat
    4:38 finish First Marathon

    “I live in Chicago. I needed someone who could coach me remotely without it feeling remote. Alex's check-ins and program adjustments kept me progressing through a brutal travel schedule.”

  • Derek O.

    51-year-old veteran, 18 months of 1:1 training

    +18 lbs Muscle Gained
    148/92 → 119/76 mmHg Blood Pressure
    115 → 225 lbs Bench Press

    “At 51 I thought my best years were behind me. Eighteen months later I'm stronger than I was at 35. This is the best investment I've made in myself.”

Investment

Coaching packages

All programs begin with a free consultation. Pricing reflects individualized coaching — not group programming distributed to hundreds of people.

  • Online Coaching

    $299 per month

    Full coaching relationship delivered remotely. 12-week periodized program, weekly video check-in, nutrition framework, and form review via TrueCoach. Ideal for self-directed athletes and frequent travelers.

    • 12-week periodized training program
    • Weekly 30-min video check-in
    • Nutrition targets + macro framework
    • Form-check via video submission
    • WhatsApp access between check-ins
    • Monthly program adjustment
    Apply for Online Coaching
  • Most Results

    1:1 Training

    $175 per session (4-pack minimum)

    Fully personalized in-person sessions at Embody Austin. The highest-contact, fastest-results format. Each session is coached to your individual program with real-time form feedback, load management, and conditioning built in.

    • Individualized session programming
    • 4-session minimum pack ($700 / 4 sessions)
    • Monthly InBody body composition scan
    • Weekly nutrition check-in
    • Priority early morning + evening slots
    • Unlimited WhatsApp coaching support
    Book a Free Consult

  • Small-Group

    $110 per session per person

    Groups of 2–4 train together with individualized programs for each participant. Combines the energy of training with others with the precision of personal programming. Minimum 4 sessions per month per group.

    • Groups of 2–4 only (personalized programs)
    • 4 sessions/month minimum commitment
    • Group coordination + scheduling
    • Monthly group progress review
    • Shared accountability channel
    • Quarterly group assessment day
    Inquire About Group

Questions about pricing? Email hello@alexriverafitness.com — I reply same day.

No commitment. No sales pitch.

Let's talk about your goals.

A 45-minute conversation where I listen more than I talk. You'll leave knowing exactly what a coaching program would look like for your specific situation — whether we work together or not.

Book Free Consult (512) 555-0194

Client Stories

What clients say

  • “I've worked with four personal trainers over the years. Alex is the only one who built my program around my actual life — my schedule, my stress, my injury history. The results speak for themselves, but it's the thoughtfulness of the approach that makes the difference.”

    Sarah L. 1:1 client, 11 months

  • “The Method is real. I've seen trainers say they "customize" programs and then hand everyone the same three-day split. Alex's approach is different — every 4 weeks my program reflects exactly where I am, not where I was.”

    James R. Online coaching client, 8 months

  • “My wife and I train together in Alex's small-group. She's focused on fat loss, I'm building strength — we have completely different programs that run simultaneously in the same session. That kind of individualization in a group format is rare.”

    Michael K. Small-group client (with partner), 6 months

  • “The free consultation was the best 45 minutes I spent all year. No sales pressure — Alex asked real questions, gave real feedback, and told me honestly whether she thought coaching would help me. That conversation alone was worth the time.”

    Amber T. 1:1 client, 14 months

FAQ

Common questions

Still curious? Email hello@alexriverafitness.com and I'll reply same day.

Book Free Consult
What does the free consultation include?
The free consultation is a 45-minute video call (or in-person at Embody Austin). We talk about your goals, training history, lifestyle, and what's worked — and what hasn't — in the past. I'll share my honest assessment of whether we're a good fit and what I think your program would look like. No obligation, no sales pressure. Most people find the conversation itself clarifying.
What fitness level do I need to be at to work with you?
Any level. Truly. I've coached complete beginners who had never set foot in a gym and competitive athletes who needed advanced periodization. My specialty is adapting coaching to where you actually are, not where a cookie-cutter program assumes you are. The Kickoff Assessment exists precisely to calibrate.
How long before I start seeing results?
Most clients notice energy and performance improvements within 2–3 weeks. Visible body composition changes — especially with consistent adherence — typically appear between weeks 4–8. Significant transformation (the kind that shows in photos) usually takes 3–6 months of consistent training and nutrition adherence. I won't promise rapid results because sustainable change doesn't work that way.
What does "Precision Nutrition Level 2" mean?
PN Level 2 is the clinical-level certification from Precision Nutrition — the world's largest nutrition coaching organization. It goes beyond macros and calorie counting into behavioral change, habit formation, and how to build eating patterns that last long-term. I don't give meal plans (which rarely work) — I teach you a sustainable nutrition framework you can maintain when coaching ends.
How is online coaching different from just buying a fitness app?
A fitness app gives you a program. Online coaching gives you a relationship. The difference shows up when you've had a stressful week, missed sessions, or your progress stalls — an app can't adjust your program based on your situation, call out a technique problem in a submitted video, or provide the accountability that turns good intentions into consistent behavior. I'm a real person who knows your specific situation and adjusts accordingly.
Do you coach clients outside Austin, TX?
Yes. Online coaching is location-independent — I work with clients across the US and internationally. In-person 1:1 and small-group sessions are Austin-only (Embody Austin studio or client-preferred location within Austin).
What happens after my initial 12-week program ends?
If you're still working toward your goal, we continue — I write the next mesocycle (typically 12 more weeks with adjusted targets based on your progress). Many clients continue indefinitely. If you've hit your goal, we work on a maintenance and sustainability plan so you can maintain results independently. There's no lock-in, no automatic renewal — just a monthly coaching relationship that continues as long as it's valuable to you.
What is your cancellation and refund policy?
1:1 and small-group session packs are valid for 90 days from purchase. Sessions cancelled with less than 24 hours' notice are forfeited (emergencies excluded — just message me). Online coaching is month-to-month with 7 days' notice required to cancel before the next billing cycle. I do not offer refunds for sessions already delivered, but I stand behind the quality of my coaching — if something isn't working, we talk about it.

Get in Touch

Let's connect

Primary Contact

The fastest way to reach me is LinkedIn — I check it daily and reply to every message.

Message on LinkedIn →

Email

hello@alexriverafitness.com

Phone

(512) 555-0194

Studio Location

3420 S Congress Ave
Austin, TX 78704
South Austin — parking on-site

Send me a message

Your transformation starts with one conversation.

Free 45-minute consultation — no commitment, no sales pressure. Just an honest conversation about what you want to achieve and how coaching can help.

Book Free Consult hello@alexriverafitness.com